Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation (usually with a logo), and contact information such as street addresses, telephone number(s), fax number, e-mail address, and website.
Business cards are traditionally the primary way that business people present their contact information to other business people and potential customers or clients.
Make no mistake; a business card is one of the most important marketing tools a business can have at its disposal, and people expect you to have one.
It’s a highly personal form of marketing and does exactly what you need it to. A business card is a highly personal form of marketing and does exactly what you need it to. Business cards serve the key purpose of marketing your business and getting your key contact information into your client’s hands… all in a matter of seconds.
Fundamental to the value of the business card is its portability. Wherever you go – they go, making it easy to take them with you if your work involves traveling, or whether you frequent trade shows and conventions.
A good business card creates an image of professionalism, credibility, and loyalty – all of which score high on a potential client’s list of criteria when making a decision.
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