Do You know about email signature?
An email signature is typically a block of text at the bottom of emails that includes key pieces of professional contact information. This allows you to continue interactions with recipients outside of email chains, for example, over the phone, on Zoom, or in person.
But that’s only scratching the surface.
In email signatures, you can also include clickable image banners, which link to content, special offers, new product launches, and more.
That makes them a useful marketing tool, helping you drive quality traffic to your site.
It’s a great marketing tactic
Adding clickable image CTAs to your email signature helps recipients connect with you and your brand in more meaningful ways.
For example, let’s say you’re given the task to promote a new product or service on behalf of a company you work for. You can link a one-pager describing its benefits in a clickable image CTA.
Social media icons, meanwhile, help recipients engage with your brand without being sold to. And eventually, when the recipient does make a buying decision, you’ll be top of mind.
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