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NewsLetter

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A newsletter is a tool used to communicate regularly with your subscribers, delivering the information you want to your inboxes, these messages can contain plain text or a structure consisting of images and formatted text.

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What is a Newsletter?

A newsletter is a tool used to communicate regularly with your subscribers, delivering the information you want to your inboxes, these messages can contain plain text or a structure consisting of images and formatted text.

Basically, we all get different newsletters on a daily basis, and it’s kind of a way to maintain regular contact with the brands we follow.

What is the purpose of a newsletter?

Newsletters are often used by people who have websites, blogs, or e-commerce sites to advertise a product, content, article, communicate an event or engage in remarketing campaigns, such as the abandoned cart, without forgetting the typical transactional communication (order confirmation, shipping, etc.

Speaking more globally, the newsletter has the following purpose:

  • Maintain a Regular Contact
  • That your website or blog does not fall into oblivion
  • Increase Visitors, Encourage Visitors to Visit
  • Send Different Types of Content to Relevant
  • Create Visiting Habits
  • Attract Traffic.

What makes a newsletter so effective a marketing tool for businesses?

Email marketing, where newsletters are inserted, continues to be an essential topic in digital marketing, since it can be the channel through which we can further personalize our communication and, if it works well, not massacre the user with repeated or useless messages.

However, as necessary as that is the low cost that each shipment has.

If you have an e-commerce you surely know how much this can impact your sales, your profit margin, and also the potential that brings you into the relationship with your customers.

So is it worth investing in email marketing and in sending newsletters? Of course yes!

However, is it easy to send newsletters? Not really.

Plus, the truth is that there are many companies that have already figured out that email marketing and newsletter sending work, but they don’t know where to start and therefore leave a vital tool on the table.

In practice, sending a newsletter requires multidisciplinary knowledge, since whoever sends the newsletter must develop the design of the newsletter, prepare the message he wishes to convey, define the objectives, send and know in order to analyze the results of this sending.