Your packaging is the material that contains your product. Packaging design is the process that allows your packaging to fulfill a wide range of functions. It has to be functional, holding your product, enabling it to be transported and stored. It needs to stand out from your competitors’ packaging in some way, as well as appeal to customers in-store and online.
There are three types of packaging, all with different functions and design needs:
- Primary – holds your product (for example, a bottle of shampoo)
- Secondary – outer packaging for display and on-shelf storage. Also for protection during transport (e.g. a box with a bottle of perfume inside)
- Tertiary – combining multiple packages for storing and logistics, typically seen in warehouses
While you need your packaging to be appealing to your customers, it also needs to convey information about your product. For example, food products must display ingredients and nutritional information.
Why do you need an effective packaging design?
Think about how you select products in a supermarket or shop.
Usually, you go with what you know, but sometimes you like to give something else a try. What goes through your mind? It could be price or other features, but most of the time, you’ll make a snap decision based on what you see. That’s the packaging.
Great packaging appeals to the eye, the brain, and emotions. It stands out on the shelves. It states all the necessary features and benefits. It is also a reflection of the company brand.
If you make all those connections in a few split seconds, you can win over a customer for potentially a very long time.
Get a perfect packaging for your business that can help you in your brand recognition. Contact us and our team is ready to serve you the best. You can get your packaging design online from us by sitting at your comforting place. We are providing services of logo designing, graphic designing, web development, digital media marketing, content writing, search engine optimization, and video animations all around the world.